#Viceversa: Liu Jo launches a new press campaign for SS16
Fashion icons Karlie Kloss and Jourdan Dunn as the extraordinary faces
of the new advertising plan
With its new spring/summer 2016 advertising campaign, #Viceversa, Liu Jo changes tack in its communication: a powerful concept, made to measure for the brand’s evolution and the exceptional faces of fashion icons Karlie Kloss and Jourdan Dunn, two of the world’s most popular top models.
This campaign is a major turning point in the evolution of Liu Jo’s language and translates into images the femininity and glamour the brand has built its history on. Through the lens of the real friendship between the two top models, the undisputed muses of our time, in its shots Liu Jo tells us that there are no two ways of looking at things. So, it points out that any woman may have a strong, beautiful way of living things out, which Liu Jo’s collections can enhance and tell about as naturally comprehensive and versatile.