PUMA® is a leading international sport-lifestyle companies and a developer and manufacturer of footwear, clothing and accessories. Through own action, PUMA strives to help the world through the promotion of peace, creative spirit and sustainability according to the SAFE methodology. Its decisions and actions are based on the values of fairness, honesty and positive creative thinking. PUMA begins with sport and ends with fashion. Its functional lifestyle products fall into such categories like football, running, motorsport, golf or yachting. The Black brand is the result of cooperation between respected designers like Alexander McQueen, Yasuhiro, Mihara and Sergio Rossi. The PUMA group has the ownership of the brand PUMA, Tretorn and Hussein Chalayan. The company PUMA, founded in 1948, exports its products to more than 120 countries, employs over 9,000 people all over the world and is based in Boston, London, Hong Kong and the German town of Herzogenaurauch.